About Nur.

Maison Nur. is a ready to wear Brand founded by Lebanese designer Nur Najem .
Nur finds her inspiration through travels,vintage finds,and the muses of the past. When she is designing,she always imagine herself dressing unique pieces that no one else would wear . She treasures vintage clothes,thats why she can easily take you to golden glamorous eras through her designs.

On the other hand, Nur is a very simple person that loves wearing casual clothing on her daily basis. And here came the need to create Nur. Casual Line that embodies functionality and effortless elegance with affordable prices.


This Dubai-based label was conceived with a desire to create timeless pieces that redefines vintage for the modern day women. So each piece has been inspired by the past and reconstructed for the now.

Design Process :
All nur. garments are uniquely designed and produced locally in the UAE with our own highly skilled tailors.

Our Mission

At nur., our goal is to emphasize the voice within each woman that she is worthy of the best. How? By unwaveringly delivering high quality products at a cost that does not break the bank. We believe that achieving true equality and abundance means accessibility to quality for all.

We are a“SLOW FASHION” Brand where fabrics are locally sourced andgarments are uniquely designed and carefully handcrafted with lots of love
It is often made-to-order to reduce unnecessary production!

nur. is a story of a Dreamer “ Nur Najem” who lets her imagination run wild to get inspired and design her outfits and decided to share it to the whole world with love 🤍

Nur.’s style exudes fierceness, yet gentleness; confidence, yet humbleness, and that is exactly what designer Nur Najem had always envisioned for her brand. At a mere five years old, she remembers herself experimenting with fabrics, and to this day, her passion for design, color, and fabrics is what awakens her soul. Still, it was not always an effortless journey. At the time of university, Najem began her studies on a more conventional path, pursuing a degree in Pharmacy. However, she quickly observed how differently she felt towards her degree of studies compared to her original craft, couture. It was not easy, but Nur mustered the courage to abandon what did not fulfil her and decided to begin studying fashion design professionally by attending world-renowned fashion institute “Esmod” in Dubai, all while raising her two very young children at the time. Throughout this time, she never lost sight of her priorities, devoting all day to her family, and all night to pursuing her fashion education, working, designing, and creating. Every artistically woven gem, stitched piece of lace, or hemmed straight fitted pant, can be traced back to every difficulty, vulnerability, and moment of tenacity on her inspiring road to success as the fashion innovator she is today.

Whether it is a way of life or just for the day, we want you to step into our clothes feeling powerful. Our brand goes far beyond fabrics: to all of you young girls and women of all ages, we are here to encourage you to chase after that “crazy” dream of yours. Nur Najem herself is steadfast in her pursuit to share her story through her clothing line with as many people as possible in hopes to inspire girls to continue working hard and to never give up on that dream. After all, she knows from experience where determination amidst obstacles, can lead.